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| Hire ASP Developers |
by Clearpath Technology
Clearpath Technology is your one stop source if you are looking to hire ASP developers. ASP refers to application service provider offering computer based services to customers over network software....
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| Hire VB Developers |
by Clearpath Technology
VB or visual basic is a programming language that helps create a lot of web, Office, mobile and Windows applications. Clearpath Technology offers superior VB services under the .NET framework with...
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| Software Development |
by Clearpath Technology
Clearpath Technology offers unique returns on your investment with their value driven software approach and business analysis. The span of services that are offered include risk free outsourcing to...
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| XML Development |
by Clearpath Technology
XML refers to extensible markup language and Clearpath Technology is the perfect destination for offering programming and development services related to web design. We are capable of developing any...
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| Application Development |
by Clearpath Technology
Clearpath Technology is a leading application development provider integrating development patterns for combining quantum improvements with optimized services. Our combined technological know-how is...
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| Marketing with eZine |
by Clearpath Technology
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication,...
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| WEB 2.0 |
by Clearpath Technology
Wide-scale use of the Internet is a fairly new phenomenon in today’s society, but already the technology has grown by leaps and bounds. Today’s Internet is quite different from the one surfed just...
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| Too Much (or Too Little) Design |
by Clearpath Technology
Almost everyone has seen a website that was packed with too many images and information. The page has so many colorful images laid out that the visitor must scroll down for what seems like days in...
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| Navigation |
by Clearpath Technology
If a user can’t get around a site easily, that user has absolutely no reason to stay. Poor navigation will reduce the number of visitors pretty severely and frustrate the users who do stay....
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| DIY Design |
by Clearpath Technology
For those readers with limited experience in website creation, here’s a recap:
1. Design the page or buy a design from somebody else. This is relatively simple to do. If you are good with...
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| Characteristics of Web 2.0 |
by Clearpath Technology
Web 2.0 isn’t any one set of software programs or popular websites. Web 2.0 is actually a term coined by software experts to describe the next generation of software and web interfaces based online....
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| Wikis |
by Clearpath Technology
The popularity of wikis has grown enormously as more and more users realize the great potential of Wikis to bring people together and get them to communicate. The most famous wiki of all, Wikipedia,...
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| Viral Marketing |
by Clearpath Technology
One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands....
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| Photo and Video Sharing Sites |
by Clearpath Technology
Sites like YouTube and Flickr are popular, there’s no doubt about that. They’re also a joy to use. By going to YouTube, a user can experience a kind of “YouTube time rot” where they continue to keep...
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| Blogs |
by Clearpath Technology
The word “blog” is a shortened form of the phrase “web log.” A blog is a website that uses an array of time-stamped and categorized “posts”, generally placed in date order, to allow users to read a...
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| Using PPC Effectively |
by Clearpath Technology
Pay per click is not a magic bullet. Simply having advertising online doesn’t guarantee more visitors, but PPC advertising will usually increase a website’s visibility. Because of this, websites need...
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| Tips for PPC Success |
by Clearpath Technology
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign.
Lesson One: Develop a Solid Keyword Strategy
A good keyword strategy begins with an...
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| Pay Per Click |
by Clearpath Technology
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in...
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| Elements of a Successful PPC Campaign |
by Clearpath Technology
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including:
• the advertisement’s position on the SERP or website
• the...
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| Buzz Marketing |
by Clearpath Technology
Buzz marketing is a rather new word coined to describe the way that word can spread about a new and popular product. Some companies welcome, encourage, and create buzz marketing. Others aren’t as...
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| The Web 2.0 Brands, Models, and Strategie |
by Clearpath Technology
There are plenty of brands that define the Web 2.0 movement: Google, MySpace, Facebook, Flickr, Digg, Wikipedia, YouTube. Each of these brands is different in their approach. For example, Wikipedia...
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| Social Control |
by Clearpath Technology
One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and...
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| Social Bookmarking |
by Clearpath Technology
Sites like Digg, Del.icio.us, and Backflip allow registered users to store all of their bookmarks in one location online, which allows them to access their bookmarks from any place that has Internet...
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| Open Access and Sharing |
by Clearpath Technology
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among...
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| Innovative Software |
by Clearpath Technology
When the term “Web 2.0” was coined, the emphasis of the term wasn’t the Internet or even existing movements on the Internet, but more the software used online that would eventually drive the Web 2.0...
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| Website Testing |
by Clearpath Technology
Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site. The...
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| HTML Tags |
by Clearpath Technology
Viewing HTML code is helpful for understanding the concepts in this section. The screenshot on the following page depicts selected HTML code for the website Amazon.com, the code that’s most important...
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| Dynamic Web Pages |
by Clearpath Technology
There are two types of websites that can be found online: dynamic and static. Static pages stay the same no matter what. No user can personalize these sites, nor are there any options to do so. Every...
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| Cookies |
by Clearpath Technology
A cookie is a tiny HTML-based document that users download automatically from certain websites just by visiting. Cookies are used generally to enhance the experience of the site’s users. Viewing...
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| The Press and Online Press Releases |
by Clearpath Technology
In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas. Building...
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| Really Simple Syndication |
by Clearpath Technology
Really Simple Syndication, or RSS, is news feed that is available in real time and is a ticker tape or pop-up style medium for companies to stream information to the public. RSS is an easy and quick...
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| Marketing with eZines |
by Clearpath Technology
Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication,...
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| Crunching Numbers: Measuring ROI and Conversions |
by Clearpath Technology
The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong...
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| Creating a Press Page |
by Clearpath Technology
Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media. If journalists and editors can easily access information that is...
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