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  • How Do Affiliates Make a Sale?
    By Clearpath Technology
    While marketers aren’t selling their own products in affiliate marketing, they are still “selling” to their visitors. Because affiliate marketing is all about making the sale, the affiliate’s job...
    While marketers aren’t selling their own products in affiliate marketing, they are still “selling” to their visitors. Because affiliate marketing is all about making the sale, the affiliate’s job...
    [Click on title to read more]

  • Creating a Newsletter that Drives Sales
    By Clearpath Technology
    One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell...
    One of the most popular forms of email marketing is the newsletter. Newsletters are fun to create and customers like to read them. However, newsletters can’t be all fun and fluff. They have to sell...
    [Click on title to read more]

  • Customer-Friendly Content
    By Clearpath Technology
    Press releases, just like modern advertisements, have to compete for the public’s attention. The length of time any form of media has to catch the attention of its viewer has drastically shrunk in...
    Press releases, just like modern advertisements, have to compete for the public’s attention. The length of time any form of media has to catch the attention of its viewer has drastically shrunk in...
    [Click on title to read more]

  • Online Press Release Services
    By Clearpath Technology
    In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool. These companies distribute press releases to the media in order...
    In order to fully utilize the benefits of online press releases, using an online press release service is an excellent marketing tool. These companies distribute press releases to the media in order...
    [Click on title to read more]

  • Online Press Releases
    By Clearpath Technology
    Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of...
    Today’s press releases – in addition to direct website access – reach the public through news distribution wires. News distribution wires provide marketing services for press releases. Examples of...
    [Click on title to read more]

  • Press Releases
    By Clearpath Technology
    To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance. In reality, press releases come...
    To most people, a press release is something the president, lawyer, or other public figure presents in front of TV cameras on the steps of a building of significance. In reality, press releases come...
    [Click on title to read more]

  • Benefits of PPC
    By Clearpath Technology
    Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits. Rapid results: Organic SEO practices can take some time to...
    Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits. Rapid results: Organic SEO practices can take some time to...
    [Click on title to read more]

  • Click Fraud
    By Clearpath Technology
    The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in...
    The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in...
    [Click on title to read more]

  • Cost Per Impression
    By Clearpath Technology
    Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase...
    Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase...
    [Click on title to read more]

  • Using Google’s Keyword Tool
    By Clearpath Technology
    Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches. In this exercise, the...
    Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches. In this exercise, the...
    [Click on title to read more]

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