The Press and Online Press Releases

In order to get all the benefits of online press releases, press releases need to provide information that is appealing to journalists and editors when they are looking for article ideas. Building relationships with journalists and editors that are helpful to both parties will benefit a website much more than simply looking to benefit from the media in a one-sided relationship. If the information for an article is easy to find and very interesting and understandable to a journalist, the members of the media will be more attracted to it. In order to achieve this, online press releases need to include:

• A link to the website’s RSS feeds

• Photos, logos, and any other relevant visuals

• Information listing what services are offered by the company

• Bios of the company’s most important officials

• Contact information, including name, phone number, email address, physical address, postal address, fax number, and availability

• Links to relevant websites, such as industry news sources, a company blog, specific news stories, and similar sites

• Picture, audio, and video files, such as presentations, commercials, brochures, reports, a company history, the company’s mantra or statement of purpose

Also included should be links to social bookmarks, which are links that allow viewers to save and share content. Social bookmarking websites provide and organize online resources. These lists can be utilized by viewers to find websites according to their interests as well as to access website customer ratings, email links, reviews, and popularity.

By making all this information easy to access and centrally located for journalists and editors, the website will provide them with a simple, hassle-free site that makes it a helpful source of information to them.