Marketing with eZines

Next to newsletters, eZines are considered to be the cheapest and most effective avenue for online advertising. Basically, an eZine is an electronic magazine. Like editors of a printed publication, eZines creators sell advertising space. Other than the cost of the ad space, eZine ads are free and easy to create - and marketers can reach thousands of readers instantly!

For the best results, eZine advertisers should only purchase space in eZines that relate to their industry, product, or service. For instance, if a company is promoting a gaming website, it won’t get much positive response from an ad in a travel eZine. To get started, create a list of potential eZines and start researching ad placement, cost, and availability.

Please be aware: Do not advertise with eZines that have purchased their subscriber lists. Marketers do not want to associate with any companies that spam. A reputable eZine will have a double opt-in subscriber list.

Submitting an ad for publication is a cinch. There will be a link for advertisers to direct them to an advertising form. Costs vary, but marketers should avoid paying more than $20 per 1,000 subscribers. A savvy shopper may be able to find rates as low as $10 per 1,000 subscribers, and some editors will give advertisers one free ad if they subscribe to the eZine.