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Put Some Shade to Your Cards

by Janice Jenkins | Marketing and Promotion > Switch Category
In creating business cards, most card printing service make use of four general editing formats or color designs that they present to their clients to be able to personalize their cards in as much as they like. Below is an overview of these color schemes generally used in designing colored business cards:

1. Basic and Simple: Black and White

We start of with the most common and probably the simplest color scheme there is: black and white. As you may have already figured out, the main upside of this type of printing is its price. Since we only use the colors black and white, or a mixture of both, production of cards in this manner becomes cheap. In addition to this, most companies prefer to print in simple, white cards, which definitely lower printing costs.

This design is oftentimes associated with gray scale printing, although there is a minor difference as compared to the actual black and white printing. With its classic look, black and white business cards never seem to become outdated for novices and professionals alike.

2. A little bit of color: Spot Coloring

Now, if you want to add a little design or color to your cards, try spot coloring. This method utilizes pure, single ink colors in printing the designs to your cards. This is a good alternative in creating colored business cards, since using pure colors will make the printing significantly cheaper as compared to full color image printing.

3. Maximization: CMYK

If you are not worrying too much about printing costs, full color CMYK printing is the one for you. This printing process basically means the maximization of usage and mixtures of the colors Cyan, Magenta, Yellow and Black in the creation of thousands of colors in printing full color images in the best quality possible. CMYK printing is the embodiment of colored business card printing, and the sky becomes the limit in the creation of the designs for your business cards.

4. Half It Up: Full Color Sides

Still want to have color business cards, but for half the price? Then full color sides are the one you are looking for. This is basically done by printing full colors on one side of the card, while printing absolutely nothing on the backside. With this, the printing cost for the ink is relatively cut by half, leaving you with half the price.

So there you go ladies and gentlemen. We have presented to you four distinct options in creating your business cards. Just pick one or maybe a combination of some schemes that would suit the type of design and budget that you want.


For comments and inquiries about the article visit:
http://www.printplace.com/printing/business-card-printing.aspx, http://www.printplace.com/printing/color-business-cards.aspx

About Author :
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

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