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Guarantee: Guarantee as a powerful sales tool
by JJ Bentley
Category : Marketing and Promotion |
Strong guarantee is one of the most powerful marketing strategies you can use to instantly increase sales. The reason why a guarantee is such a powerful sales tool is that iteliminates the risk a customer faces when doing business with you. Itis like giving your customer an insurance policy to protect themagainst shoddy products or services. One of the suggestions that appear often in marketing information is that a business should offer a guarantee. The guarantee is sometimes an overlooked part of a sales package. One of the leading reasons why people choose NOT to buy a product or service is they are worried that if the product or service sucks, they are going to lose their money and they will feel like a fool for buying it.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. If you want to instantly increase your sales, offer a strong guarantee and display it in all of your advertising. If your competition offers a guarantee, do everything you can to make your guarantee stronger.
Here are some important things about the guarantee. The guarantee removes all risks associated with the buying decision. The guarantee reduces buyer's remorse, creates peace of mind, and renews the customer's faith in her purchase. Ask yourself of you are ever swayed by a guarantee. I know I am, even though in all my years of buying I think I have only returned one item. Guarantee also shows that we have confidence in our product and/or service. Don’t forget that a satisfied customer is a loyal customer, and a loyal customer is a profitable customer.
Every entrepreneur who has started offering a guarantee has told me that their sales of products and/or services have at least doubled. Yes, a few people have taken advantage of the guarantee, but the extra sales have more than compensated. I feel that the stronger the guarantee, the more confidence and credibility we exude. If we are afraid to offer a guarantee, it is because we are not sure of the value of our work. If we are not sure of the value, how can we convince others to buy from us?
I think there needs to be guarantee insurance coverage for all businesses who want to sell products and services.
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