Different Types Of Brochures According To Purpose

Every business owner and marketer is asking - how hard can it be to design a brochure printing piece? For many graphic designers you will probably hear that it is a lot tougher than it looks. An expert designer would even tell you that even the most basic print brochures, designing them are a bit of a challenge.

Before you even feed your paper to the press so it would print brochures for you, there are basic things you need to know about you and your target clients.

What is the purpose of your marketing tool?
Why do you need to have brochure printing for your marketing campaign? What do you intend to accomplish with your print brochures? Or better yet, what do your target clients want your brochure to achieve? The answer to these would tie in with who your target market is, as well as the right message you can provide them in your marketing tool. With the purpose in mind, you now have to consider the types of brochures that would accomplish your specific goals.

Types of brochures
There are three types of brochures that are created according to purpose: the brochure that is used to advertise or market; the one used to inform or educate; and the third one that is used to entertain. All three have one thing in common – a cover that is utilized to accomplish whatever purpose from the three listed that you have a need for.

For a brochure that is used to advertise or market a product or service, the cover would have two sections – one that has the phrase or slogan that would catch the attention of the readers, and another that would have the list of benefits for the clients. The latter would answer the question: what is in it for me?

For a brochure that answers the need to educate or inform, the cover would basically have the product or service at the center with details on what it does and what it can provide your target clients inside the brochure printing pages.

For the brochure that wants to entertain, it would have activities that would, well, entertain your target readers and keep them occupied while waiting let us say, for their dentist appointment.

With the purpose clear, you now then can decide how many panels your print brochure would have. The number of panels will be influenced by several factors – how much information you would need to convey? How is it going to be used? Would you need to apply a bleed to your brochure? Does your brochure have a unique design? Would you have a need for die-cuts or unique folding? Are you planning to print a direct mail piece? Finally, you also have to consider the budget you have for printing brochures.

Graphic designers would always ask you about the requirements you have for your marketing needs before even proceeding to put pencil on paper or clicking the mouse. So be sure to know your specifications well to prevent wasting not only your time and money, but also your designer as well.


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