Mails And Shoppers Collections

Every retailer should prioritize their customers because they are the heart of their business. Thus, gathering customer information should be one of their priorities. Knowing full well the clients who shop in your store will enable you to select and provide the goods to sell to satisfy their needs. Having a compiled customer data like the name, address, phone, purchase history and patterns are very essential. This would be very helpful especially in marketing efforts like mailing services. Some of the methods of collecting the information are stated below:

1. Ask your clients directly and let them know that you value them and you want to keep in touch. This can be done by placing a guestbook at the counter which can easily be seen; putting a bowl where your clients can drop their cards for their complete information; or having your clients answer a questionnaire that would evaluate the type of service rendered to the customers. The information and names that you will gather will help you come up with enough number to start getting feedback regarding your products or services. When you avail of mailing services, commentaries from them would be possible.

In these times, shoppers are aware that retailers often go the distance for their preferred customers. Your usual customers are the people who would likely respond to promotions which include preview sales dates, special discounts, free shipping or other rewards for their patronage. This would also be a way of thanking your customers. Have them enjoy the benefits of sales and big discounts.

2. Keep your database current as it is important in tracking new customers. At least once every year your customer list should be sent to any mailing services company for comparison with the NCOA’s (National Change of Address) records, and for what we call clean up - appending zip codes, etc. and the removal of duplicates, which can clog up your mailing list. Overkill does not pay. It is just a waste of printing and postage dollars, and in some cases, merchandise dollars.

3. Sketch your ideal customer and get details on demographic and geographic. Your mailing service company can use the information to pull together new lists: non-customers who, like Mr. John & Mrs. Doubtfire, live in the same neighborhood or share other demographic properties: gender, age, children, type of residence or household income, to name a few.

4. Keep regular communication with your customers as it will make you have better rapport with your clients. This will make your cash register ring frequently. A two-way street is the ideal platform for building relationships with your clients. It takes effort on your part but your customers will sense their business is appreciated and you will reap the benefits of the loyalty you generate.


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