Basic Terms On Templates For Catalog Printing

Catalogs sent through direct mailing reach those people and possible consumers that do not have time to drop by one’s company or stores. Because of this, catalog printing must be done with creativity and significance. The design of the catalogs printed must be appealing and quite attractive—for instance, a good, beautiful and impressive cover would intrigue a consumer and this consumer would be tempted to flip through the catalog.

There are catalog printing requirements that can provide the ground work for an attractive design—and to know these things is very important. One must research the requirements and standards of the printing company that will be used and familiarize himself or herself to those things. The best printed results of the catalogs must be rest assured. More often, a printing company offers catalog templates to aid in following their printing guidelines—but before beginning, these are some basic terms that one could encounter when using templates for catalog printing.

1. Bleed. This refers to the process wherein the graphics are extended beyond the size of the finished catalog, often at least 0.125 inch. First, the pages are printed on large sheets of paper; and then the pages will be cut down by an oversized paper cutter to the size which was specified. The cutting can be slightly off, the bleed allowance will basically prevent strips of white being left on the edges of the catalog page.

2. Bleed Zone. It is the area necessary for the extension of the images. Make sure that the images will be extended across the whole zone specified by the printer's template used.

3. Cutting Line. The cutting line will basically indicate where the page will be cut to a particular size. It must be assured that the chosen template is equally the same to the size of your intended order.

4. Safety Zone. This zone is necessary to avoid significant and vital images and texts from being cut down. The needed information must be kept keep within the safety zone line. A commercial paper cutter may cut the page up to the safety zone but not beyond the line of this zone. One may desire for an extension of the photograph or image into the bleed zone, but keep any part of the picture that is needed or desired to be left inside the safety zone.

If problems occur which are sometimes inevitable, never hesitate to contact and communicate with your catalog printing company about the questions that are needed to be answered or about any other printing requirements that are necessary.


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