3 Poster Types For Various Marketing Needs

Marketing using print posters come in many levels. You cannot just use one kind of poster printing. You will need to invest in different kinds of poster printing to be really effective and cover all your objectives in marketing. In this article, I will describe to you the three main types of posters that your marketing needs to be really effective and successful.

1. The workhorse poster.

This is your standard issue color poster. The usual dimension for this is 11 inches by 17 inches. Since this is your workhorse poster, this is your solution for all of your prime advertising locations. You basically put this everywhere. From the high traffic locations to the special target areas, you can place your workhorse color posters almost anywhere. That is why, usually, the design of this color poster is very inclusive and attracts a mass audience. Always include this kind of poster in all your marketing campaigns.

2. The large feature poster.

Next we have the large feature poster. This is basically your potent weapon in terms of color poster marketing. Of course, large feature posters are printed in the largest possible size you can print and afford. You place this at key locations where large groups of people can pass by and gather. This should be your most impressive piece with the best designs that you can create. This is your impact building posters where people will say “wow”.

Printing large posters of course is not mandatory for all marketing campaigns, but it does help quite a lot. If you have the budget to print posters, I recommend that you use some of that for large poster printing. You only need a few pieces of large color posters to cover a location. So you will not need to spend a lot on it.

3. The small coverage poster.

We also have the small coverage posters. These are basically small posters where you can post on any kind of small area. This can be a letter sized 8.5 inch by 11 inch poster or even smaller if you want. You place these small posters in locations where even your workhorse poster might not fit entirely. Some of these locations include bar or store billboards, lamp posts, windows, seats, and many other small locations where you are allowed to place advertising materials. This basically covers the small areas where your other traditional color posters can't go.

So those are the basic three types of posters that most poster marketing campaign needs. They are very different but they are all integral parts of a whole poster printing campaign. Use all three wisely and you can get a better chance of success in marketing.


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