SEO: Why do we need it?

Search Engine Optimization (SEO) is the process to improve the visibility of a website in the Search Engines via natural/organic search results for specific keywords or phrases so that your website will appear high in the search results when someone does a search online using one of the popular search engines. SEO involves researching search engine’s coding, structure and presentation to determine how websites are ranked.

Why do we need SEO?
Most people are using search engine to search for information and. People use keywords in major search engines and look for related information. Search Engines identify the relevant content for the keywords and list them in the natural results. Visitors tend to browse the highest results and it is important that the website ranks high for those keywords, thus increasing the chance of visitors coming to your website.

The process involves on page and off page optimization of the website.
On Page Optimization - This mainly refers to what you do on your actual website and it‘s pages to turn it into something more tasty for the search engines.
Off Page Optimization - This factor mainly refers to what you do outside of your site after you have designed, published and set it up to improve Search Engine rankings. The main aspect of off page is probably getting high quality and relevant back links.

Here are some basic Search Engine Optimization tips:

· Choose keywords for your website very carefully and use relevant keywords in your website content.
· Give all of your web pages a unique title and description meta tag.
· Make sure the structure of your site so that it is easy to navigate.
· While building links for your website go for quality and not for quantity and avoid link farms.

However, internet is changing rapidly. Even the best SEO research will not necessarily generate higher search engine rankings.